Smartphone use will continue to grow globally at a compound annual growth of 30% over the next five years.

Smartphone use will continue to grow globally at a compound annual growth of 30% over the next five years.

Do you remember when we only used cell phones in case of an emergency and landlines where still the choice of communication for all but the business elite? All that has changed. Cell phones are now as ubiquitous as your morning cup of coffee.  They seem, in fact, to be extension’s of their owner’s personalities reflecting personal taste, hobbies, interests, entertainment, and communication with friends and family.

Now, a whopping 257 million people in the United States are mobile users. Currently, US smartphone use is at 43% of mobile users. By 2015, experts predict that 81% of cell phone users in the United States will be smartphone owners. Smartphone users are revolutionizing the mobile industry.

Moreover, smartphone use will continue to grow globally at a compound annual growth of 30% over the next five years.

What does this mean for the intrepid marketer? It is a tremendous market of opportunity! Smartphones open the market for a new consumer experience in the form of apps. The distinguished and iconic iPhone continues to boast the leading app platform with over half a million apps to chose from. IPhone apps have been downloaded nearly 15 billion times. That’s as if everyone on the planet downloaded a little over two apps. Can you imagine? Even though it may seem like there is an app for everything, new needs are being discovered and met every single day.

And smartphone users aren’t just in the upper income brackets. Actually, the growth is across the board, with 12% coming from households that earn less than $30,000 a year. However, the typical smartphone user in the United States still tends to be a college graduate.

Since even the most basic smart phones function as little computers (and the most advanced as AI devices), it’s no surprise that talking is not most people’s primary use for their phone. Most users prefer to browse the Internet, update their social media, listen to music, play games, email, text, watch videos, read, or snap photos.

Most people now shun devices we considered essentials just a few years ago, like cameras, watches and alarm clocks opting instead for apps on their phones.

With figures and opportunities like these, it’s no wonder that small businesses and marketers get excited at the thought of smartphone apps. It’s not only revolutionizing the way we communicate, but the way we relax, the way we work, and the way we play, plus myriad other facets of our lives that have yet to be explored by marketers. Truly, it is an excellent industry to be in – one that will only continue to grow.

Edward R. Kundahl
The SEO Doctor


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About Edward Kundahl

We offer complete mobile marketing and mobile application development. They are easy-to-use and affordable. Mobile Apps: Our mobile apps were developed for small businesses with over 50 mobile features to keep you ahead of your competition. Mobile Sites: Nine of ten small business websites today do not have mobile sites that work across the increasingly complex mobile ecosystem. Our technology makes it simple and affordable for businesses to accomplish this once daunting and expensive task. Mobile Marketing: Are you mobile? You need to be. We offer complete mobile website and mobile marketing solutions. Be found where your potential customers are looking! BusinessCreatorPlus® is a comprehensive online marketing program designed for total online local market dominance! We take a holistic approach to online marketing so our clients will dominate the search results for their most profitable keywords. We know the science behind creating lead generating websites and effective online marketing programs. Our BusinessCreatorPlus® Online Market Dominance Service will put you ahead of your competitors. There can only be one dominate business of your type in your local market. Call our Toll Free Number 1-855-943-8736 and talk directly with me at extension 101 if you want to know more about being Number 1 or visit us at for information about our Online Local Market Dominance program and our other services. [ BusinessCreator ] is the evolution of Ed’s experience consulting with SMBs in digital marketing to bring clients total local and mobile search marketing dominance. It is a commitment to succeed for clients. We continue to evolve and push the limits of the internet, seeking the most effective and affordable techniques to bring new business to our clients in a more competitive economy.
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